We’ve been brewing up something special, and it’s finally here; Earthrise has a brand-new look! We’ve refreshed our branding and packaging across all products to better reflect what we’re all about: science-backed coffee alternatives and sleep remedies, designed to fuel your day without the crash.
Whether you’re a long-time Earthrise fan or just discovering us, get ready for an even better experience; same great formulas, now with a fresh new vibe.
Why the change?
We believe in evolving with our community. Our new branding isn’t just about aesthetics (though, let’s be real, it looks amazing). It’s about creating a clearer, more cohesive identity that represents who we are and why we exist; to provide the best caffeine replacement with clean ingredients and powerful adaptogens. We wanted packaging that stands out while making it even easier to pick the right blend for your needs.
Which products are getting a new look?
- Original Blend – The go-to healthy coffee alternative, now in a modern, easy-to-store package.
- Stellar Mind – Our lion’s mane mushroom drink designed for focus, now looking as sharp as it makes you feel.
- Night Fall – The ultimate caffeine-free drink for winding down, now with a fresh, relaxing vibe.
- Self-Stirring Mug & Spoon – Even our gear is getting an upgrade, because you deserve the best. We've added two new spoon colour options: silver and nebula.
Why Earthrise stands out in the Coffee Alternative space
We know the coffee alternative market is growing, and you’ve got options. Brands like Spacegoods, Notcoffee and Brewy are all great in their own right, but Earthrise brings something special to the table:
- Premium ingredients – We use only the highest-quality mushrooms and we are one of the only companies on the market that prioritise ceremonial-grade cacao for our blends.
- Better taste – If you’ve tried other mushroom drinks and found them too bitter or acidic, Earthrise is here to change your mind.
- No crash – Unlike traditional coffee or energy drinks, our blends offer sustained energy without the jitters or caffeine detox headaches.
The future of Earthrise
This rebrand is just the beginning. As we grow, we’re continuing to innovate with new blends, accessories, and ways to make mushroom coffee drinks even more accessible. We’re here to help you break free from coffee withdrawal symptoms and find a better way to fuel your day.
We also have a website 2.0 releasing soon which aims to unify our branding and position ourselves as the best healthy coffee substitute in Australia.
We’re so excited for you to experience the new Earthrise, because better energy starts with better choices.
